July 2010
Initial Letter:
As a fellow artist, I am aware of the need to reach a larger market and increase sales. I would like
for you to consider participating in a project with me that could do just that.
I am creating a book, titled 25 Alabama Artists to Collect/2011, that will help artists cross-promote
each other’s work. This will be a high quality book with 8 pages of artwork, a photo and short
biography for each participant. Each artist will be required to purchase a minimum of 40 books at
cost, which can then be given as gifts for clients, sold at shows and festivals, distributed through
galleries, museums and bookstores, or however each artist feels the book will best serve as a
promotional tool.
Printing will be done this fall by American Printing Company (www.americanprintingco.net) in
Birmingham, which prints at the highest standard and has printed many art related books. The size
of the book will be 8.75” x 8.75” square with a soft cover and inside pages will be printed on 10lb
coated paper in 4-color process on a Heidelberg commercial press. (See samples attached).
I am extending this invitation to a select number of reputable Alabama artists but only 25 can be
included in the book. Since there is a tight production time line, the first 25 who reserve their spot
with submission of $800 (to cover the cost of 40 books) will be chosen for inclusion. This investment
can easily be recouped by selling only half of the books at a retail price of $40 each. Being
scheduled to print in October, books will be available for unique holiday gifts.
If you would like to be a part of this project, please mail the payment of $800 to cover the cost of 40
books to me as soon as possible. The deadline to be included is August 15th. If you send in your
payment but are not one of the top 25, your money will be refunded.
As soon as your payment is received, you will be sent the required specs for your images and bio
information. If you have any questions, please contact me at 205-427-5299 or mbrook21@aol.com.
And if you would like to see a sample book in person, contact me to schedule a visit to my studio in
Homewood/Birmingham.
This is an exciting project and I hope you decide to be part of it!
Additional Information:
Purpose of Book: For most working artists the goal is simple: To increase exposure, thus gaining
new clients and sales income, allowing us to continue to do what we love - make new art.
25 Alabama Artists to Collect/2011 will produce a collective marketing power as each artist works
to expose and distribute the book.
About the Printing: The book will be printed by American Printing Company in Birmingham, AL. It
will contain 208 pages with a 120#, hinge score cover. The inside pages will be printed on 10lb
coated paper.
About the Design: The design of the book will be modeled after the American International Fine
Art Fair book (shown in pictures below.) Heaton Designs in Atlanta will design the book and deliver
the final files to the printer.
About the Layout: Every artist will receive 8 pages in the book. The artists will be shown in
alphabetical order, and the first page for each artist will include a biography/statement, contact
information, and the artist’s photograph. The following seven pages will include one image of
artwork per page. The images submitted must be excellent quality. Poor quality images will not be
used. The biography information must be approximately 300 words and grammatically correct.
Separately, contact information should be included such as a website address, email address and
phone number.
About Your Images: Each artist will be responsible for supplying color accurate images that are
600dpi, 8.5" x 8.5" size or higher. A color proof for each image should be provided. The images
need to be provided on a CD or clip drive. Lastly, each artist is responsible for the authenticity of
their images and copyright infringement liability.
Time Line and Deadlines:
Mail in payment to be included: August 15
Images and biography information needed by: September 3
Design Completion: September 30
Match print check at American Printing (all artists are encouraged attend): October 15
Books completed: November 12
A launch/book signing party will be scheduled for November or December.
Distribution: The book is to be used as a marketing tool, creating promotional synergy between
artists. Each participating artist is responsible for the distribution/sales of their books. Artists may
order as many books as needed. Only one printing is scheduled at this time, so each artist should
purchase enough books to last throughout 2011. An ISBN number and retail price of $40 will be
assigned so it may be sold in retail outlets. Artists are encourage to pre-sell their books.
Initial Letter:
As a fellow artist, I am aware of the need to reach a larger market and increase sales. I would like
for you to consider participating in a project with me that could do just that.
I am creating a book, titled 25 Alabama Artists to Collect/2011, that will help artists cross-promote
each other’s work. This will be a high quality book with 8 pages of artwork, a photo and short
biography for each participant. Each artist will be required to purchase a minimum of 40 books at
cost, which can then be given as gifts for clients, sold at shows and festivals, distributed through
galleries, museums and bookstores, or however each artist feels the book will best serve as a
promotional tool.
Printing will be done this fall by American Printing Company (www.americanprintingco.net) in
Birmingham, which prints at the highest standard and has printed many art related books. The size
of the book will be 8.75” x 8.75” square with a soft cover and inside pages will be printed on 10lb
coated paper in 4-color process on a Heidelberg commercial press. (See samples attached).
I am extending this invitation to a select number of reputable Alabama artists but only 25 can be
included in the book. Since there is a tight production time line, the first 25 who reserve their spot
with submission of $800 (to cover the cost of 40 books) will be chosen for inclusion. This investment
can easily be recouped by selling only half of the books at a retail price of $40 each. Being
scheduled to print in October, books will be available for unique holiday gifts.
If you would like to be a part of this project, please mail the payment of $800 to cover the cost of 40
books to me as soon as possible. The deadline to be included is August 15th. If you send in your
payment but are not one of the top 25, your money will be refunded.
As soon as your payment is received, you will be sent the required specs for your images and bio
information. If you have any questions, please contact me at 205-427-5299 or mbrook21@aol.com.
And if you would like to see a sample book in person, contact me to schedule a visit to my studio in
Homewood/Birmingham.
This is an exciting project and I hope you decide to be part of it!
Additional Information:
Purpose of Book: For most working artists the goal is simple: To increase exposure, thus gaining
new clients and sales income, allowing us to continue to do what we love - make new art.
25 Alabama Artists to Collect/2011 will produce a collective marketing power as each artist works
to expose and distribute the book.
About the Printing: The book will be printed by American Printing Company in Birmingham, AL. It
will contain 208 pages with a 120#, hinge score cover. The inside pages will be printed on 10lb
coated paper.
About the Design: The design of the book will be modeled after the American International Fine
Art Fair book (shown in pictures below.) Heaton Designs in Atlanta will design the book and deliver
the final files to the printer.
About the Layout: Every artist will receive 8 pages in the book. The artists will be shown in
alphabetical order, and the first page for each artist will include a biography/statement, contact
information, and the artist’s photograph. The following seven pages will include one image of
artwork per page. The images submitted must be excellent quality. Poor quality images will not be
used. The biography information must be approximately 300 words and grammatically correct.
Separately, contact information should be included such as a website address, email address and
phone number.
About Your Images: Each artist will be responsible for supplying color accurate images that are
600dpi, 8.5" x 8.5" size or higher. A color proof for each image should be provided. The images
need to be provided on a CD or clip drive. Lastly, each artist is responsible for the authenticity of
their images and copyright infringement liability.
Time Line and Deadlines:
Mail in payment to be included: August 15
Images and biography information needed by: September 3
Design Completion: September 30
Match print check at American Printing (all artists are encouraged attend): October 15
Books completed: November 12
A launch/book signing party will be scheduled for November or December.
Distribution: The book is to be used as a marketing tool, creating promotional synergy between
artists. Each participating artist is responsible for the distribution/sales of their books. Artists may
order as many books as needed. Only one printing is scheduled at this time, so each artist should
purchase enough books to last throughout 2011. An ISBN number and retail price of $40 will be
assigned so it may be sold in retail outlets. Artists are encourage to pre-sell their books.
